With over 2 million stores on the Shopify platform in 175 countries around the world, it has become the go-to platform for online store development for businesses of all sizes. Not to mention, adapting to the new normal in this coronavirus pandemic has become easier for many retail businesses since Shopify eCommerce development allows merchants to get their online store up and running in a quick turnaround time. However, the real challenge comes in growing your Shopify store. Like any other eCommerce store development platform, sales won’t drive on their own. You need to know the proven strategies to accelerate the sales and improve the conversion rate resulting in more profits. Without further delay, let’s dive deep into the result-driven ways to grow your Shopify store in 2021. #1 Use Attention-Grabbing Imagery The Shopify platform serves as your business storefront in the online space. However, in order to convert your prospects into customers, it is strongly recommended to use eye-catchy visuals. By leveraging attention-grabbing imagery, you can surely persuade customers to buy from your store resulting in more sales and profits. Always use high-quality videos and product photos in your eCommerce store that strengthen the visual identity of your brand. This is one of the top secrets to bring in more conversions. #2 Sell More Products This may sound obvious to many of you, however, the catch here is that you don’t have to sell anything to everything like Amazon. Instead, you can offer a wide range of products in a particular segment. For instance, you can take cues from Shein, they offer the best-in-class collection of women’s apparel that is hard to find anywhere. This may be one of the reasons why Shein mobile application download in the United States has surpassed the eCommerce giant Amazon. #3 Map Out a Powerful Cart Abandonment Recovery Plan In many studies, it was found that the online shopping cart abandonment rate varies between 60% and 80% with an average of 71.4%. According to Statista, 88.05% of customers abandoned the shopping cart in March 2020. From these statistics, one thing is clear that if you don’t have a powerful abandonment cart plan, there are chances you may end up leaving money on the table. Why not leverage this opportunity and devise powerful emails with the help of copywriters that persuade customers to complete the purchase. You can also offer some discount or a coupon voucher that increases the chances of customers completing their purchase. #4 Make Your Store Mobile-Ready Today, over 50% of traffic on a website comes from mobile. Last month alone, mobile phones were responsible for 55.31% of traffic, while desktop catered to 41.97% of traffic. From this, it is clear that if you don’t have a mobile-friendly eCommerce store, customers are less likely to buy from you, instead, prefer shopping from your competitors’ site. We recommend you to check your website's mobile-friendliness using free tools available on the internet and if your store is not mobile-friendly, make it today itself. Before it’s too late. Final Thoughts In this informative piece, we’ve discussed four proven ways to grow your Shopify store in 2021. By religiously following them, you can surely improve your conversions and increase your profits. In case, you need help from an expert, you may opt for Shopify eCommerce development services from a trusted company.
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AuthorElena Mia is a Technical Consultant, avid writer, and blogger. She has vast knowledge and expertise in Software/Mobile/Web products and frameworks and works with organizations to achieve their business goals. Archives
November 2021
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